Digital marketing that brings real customers.
A guided, bite-sized online course from Habakkuk Academy. Learn SEO, social media, content, paid ads, email and analytics — one short card at a time — then earn a QR-verified Non-Accredited Certificate of Competence.
Everything you need to market a business online
Built for small business owners, freelancers, job seekers and anyone starting in marketing. No experience needed.
32 guided lessons
Short, swipe-style cards with real South African examples and quick checks.
Quizzes that teach
A quiz after every module with explanations, plus a 20-question final assessment.
Progress saved
Pick up exactly where you left off, on any device. Your course map shows what’s next.
Instant certificate
Pass the final and your Non-Accredited Certificate of Competence opens and downloads immediately.
8 modules, from first principles to a 90-day plan
Digital Marketing Foundations
What digital marketing is, how customers move from stranger to buyer, and how to set goals you can measure.
- What digital marketing really is
- The customer journey
- Channels: owned, earned and paid
- Setting SMART marketing goals
Audience, Brand & Positioning
Define who you serve, why they should choose you, and how your brand should sound online.
- Building customer personas
- Your value proposition
- Positioning against competitors
- Brand voice and visual consistency
Websites, Landing Pages & Conversion
Turn visitors into enquiries and sales with clear pages, strong calls to action and fast mobile experiences.
- Website essentials that convert
- Anatomy of a landing page
- Conversion rate optimisation (CRO)
- Mobile-first speed and usability
Search Engine Optimisation (SEO)
Get found on Google for free: how search works, keyword research, on-page SEO and local SEO.
- How search engines work
- Keyword research
- On-page SEO
- Local SEO and Google Business Profile
Content Marketing & Copywriting
Plan content that attracts the right people, write copy that persuades, and publish consistently.
- Content strategy and content pillars
- Copywriting formulas: AIDA and PAS
- Planning a content calendar
- Visual and video content
Social Media Marketing
Choose the right platforms, grow an engaged community, and work with creators and customers.
- Choosing the right platforms
- Organic growth and the algorithm
- Community management and social customer service
- Influencers and user-generated content
Paid Advertising
Run cost-effective Google and Meta ads: auctions, targeting, creative, budgets and bidding.
- How online ad auctions work
- Google Search ads
- Meta (Facebook & Instagram) ads
- Budgets, bidding and testing
Email, Analytics & Your Marketing Plan
Build an email list legally, measure what matters, and bring it all together in a 90-day plan.
- Email marketing and automation
- POPIA, consent and marketing ethics
- Analytics, KPIs and tracking
- Building your 90-day digital marketing plan
From sign-up to certificate
1. Create your account
Sign up with your name exactly as you want it on your certificate.
2. Pay once
R295 once-off via Paystack. Access unlocks instantly.
3. Learn step by step
Lessons, quick checks and module quizzes guide you through in order.
4. Get certified
Pass the final assessment and download your QR-verified certificate.
One payment. Lifetime access.
South African learners pay R295 once-off. International learners pay US$17, shown in your own currency at today’s exchange rate.
- Full Digital Marketing course: 8 modules, 32 guided lessons
- 8 module quizzes + final assessment (20 questions, 70% pass mark)
- Progress saved automatically · learn on phone, tablet or computer
- Non-Accredited Certificate of Competence (PDF) with unique ID and QR verification
- Once-off payment · lifetime access · no subscription
South African learners pay a fixed R295 once-off. Payments are processed securely by Paystack.
Good to know
Is this course accredited?
No. You receive a Non-Accredited Certificate of Competence from Habakkuk Academy. It shows employers and clients what you studied and that you passed the final assessment, but it is not a registered qualification and carries no NQF or SAQA credits.
How much does it cost?
R295 once-off for South African learners. International learners pay the US dollar price shown on the pricing page, converted at today’s exchange rate. There are no subscriptions or hidden fees.
How do I pay?
Securely with Paystack using a debit or credit card, or other methods Paystack offers in South Africa. Payments are processed in South African rand (ZAR); international cards are converted by your bank.
How long do I have access?
Lifetime access to the course content and your certificate. Your progress is saved automatically, so you can stop and continue at any time.
How do I get my certificate?
Complete each module and its quiz, then pass the final assessment (70% or more). Your certificate opens automatically and downloads as a PDF the moment you pass. It has a unique ID and a QR code that anyone can scan to verify it.
What if I don’t pass a quiz?
You can retake every quiz and the final assessment as many times as you need, at no extra cost.